Battle Force is a Nike Sportwear initiative that takes over major cities for a series of weeks to showcases the talent, creativity and skill of ballers of all kind. The battle programming includes Basketball battles, rap battles, art battles and dance battles. This mix of talent has been dubbed the ‘Culture of Basketball’ due to it’s relation, connection and history with the game. ‘Putting in the work’ is a critical, central idea behind Battle Force and work ethic and creativity necessary to be the best. This is where Air Force 1 comes in. The AF1 is the foundational product at Battle Force and it’s core story is all about self-expression, customization and a blank canvas to tell your story.

Agency: Nike Brand Design
Role: Global Design Director
Animation: Oddfellows