Nike membership is on its way to becoming the brand-wide connective tissue, designed to boost all categories. When athletes join the team, they become part of the family and are treated like it. From early access to the latest drops and unique in-store experiences to workouts, preferred shipping, exclusive content and much more. The goal with this brand-wide serviced-based offensive is to up-level the Nike brand experience and make membership benefits synonymous with Nike on the whole. And since we don’t follow trends, we aren’t going along with the likes of Disney and Apple to denote an exclusive level system.

Agency: Gretel
Role: CD