Highly inspired by the great landmark hotel institutions of the past, Proper Hotels is dedicated to reviving and reestablishing hotels as cultural centers of society. In that way, through the traditions of Grand Revival, Proper is truly ‘Proud to be a hotel’. The concept is the latest hospitality venture by the Kor Group, developers and creators of the boutique hotel institutions Avalon and Viceroy.

Agency: Bruce Mau Design
Role: CD
Animation: Alec Donovan