Avocados are among the most versatile of earth's bounty. Clean and quirky by nature. Avo skincare uses only oil from a variety of avocados, religiously. So the identity had to be created the same way. With the asymmetrical shape as the lead character. A pack that is not only cravable by design, the nectar inside is packed with vitamins A, D, and E, as well as essential fatty acids like oleic and linoleic acid, which help to deeply hydrate and nourish the skin. Who knew.