Full identity, naming and packaging for Souper Duper - a concept restaurant on the Upper West Side of Manhattan providing New Yorkers with healthy, organic, satisfying casual meals in a fun and inventive way. The menu is always changing seasonally, and a core focus of the culinary team is to offer fun and surprising soups that you won't find anywhere else.

This spirit of wellness, playfulness and joy is reflected in the identity itself. The color palette is created from a range of the most popular seasonal ingredients with a bumped up saturation to make them more vibrant and energetic. The range of colors gives the brand the ability to use the core, satisfying yellow as the base and punctuate seasonally with the secondary palette.