Say hello to the world's first Superfunktional Soda™️

Mother Design set out to strategically reposition Fhirst as the world's first Superfunktional Soda: scientifically designed to boost your mood in the long run, it's soda for those who won’t settle for ordinary.

So with "better-for-you" now the "ordinary" soda at shelf, we had to reinvent what better-for-you could look and sound like. Was it fringe? Serene? Daring? Was it anything like the soft drinks of the past or present? For such brave clients, mood-enhancement-by-way-of-minimalism simply wouldn’t do. Instead, Mother Design sought to bring an intentionally unconventional, differentiating edge—particularly to the can label.

Agency: Mother Design
Role: ECD
Team: Kozue Yamada, Gonzalo Donoso, Yuha Cho
3D: Iain Acton
Copywriting: Betsy Dickerson