MarketWatch Debuts First Brand Campaign ‘Don't Short Yourself’ as It Doubles Subscriptions

For the first time since its founding in 1997, MarketWatch is putting marketing muscle behind its brand.

The financial publisher, a subsidiary of News Corp., unveiled a multimillion-dollar brand awareness campaign on Tuesday. The campaign will run through October and spans channels including TV, out-of-home, digital display, and audio, according to editor in chief Mark DeCambre.

The push is meant to capitalize on the momentum the publisher has seen in its subscriptions business, which it launched in 2020. In the last three years, MarketWatch has doubled its total subscriber base to a “mid six-figures” number, according to a person familiar with the matter.

Agency: Mother Design NY & LDN
Role: ECD
Design Team: Bentzion Goldman, Gonzalo Donoso