An unmissable campaign for the Nike takeover of the Winter Olympics in South Korea. On the heels of the recent political revolution, youth culture is buzzing with energy, excitement, and hope for positive change. Success is still based on an antiquated measure of achievement that many people follow. This energetic new generation wants to be recognized for taking their own path, but the old fashioned Korean belief system ignores them.

Agency: Nike Brand Design
Role: Global Design Director
Photography: Kenneth Cappello
Animation: Karan Singh