The goal was to shake things up and strip the fear and stigma out of the traditional medical testing experience.

The "Put Your ____ To The Test" campaign educates consumers on the advantages of lab testing in a human and relatable way, featuring three major categories of testing, including general wellness, allergy and sexual health, while highlighting the full array of lab work consumers can purchase online. The creative infuses fresh, sometimes cheeky imagery and graphics to help the work stick.

Agency: R/GA
Role: GCD