An epic, multi-city celebration of running diving deep into the heart of some of the world’s most influential and up-and-coming run crews on the globe. PRRC in Seoul, AM:PM Crew in Melbourne, and the new scene in Bangkok led by rock and roller, Boy. This campaign showcases running in a totally different and unique way, a way that shakes all the dust of the last few decades off, bringing to the surface those that are really changing the conversation about what the sport is today and where it’s going. This is no longer the boring weekend activity you painfully force yourself to do – run crews are making running exciting, dangerous and sexy.

Agency: Nike Brand Design
Role: Global Design Director
Photography: Boogie
Film: Lasse Martinussen