Bungie, the legendary makers of Halo, were relaunching a massive 90s hit in the video game world and wanted to identity to signal a shift in design sophistication, immersion and intensity. The dynamic identity for Marathon takes you into the mind of Durandal, the AI overlord, as you embark upon Tau Ceti as a 'Runr' mining artifacts, protecting your cohort, and ultimately racking up enough points to rule the world. To capture the sinister nature of Durandal's direction, we created a custom code language that was programmed and mapped to in-game footage and photography. A custom wordmark, and a new typeface carry the voice of Marathon, inviting players new and old to experience this new chapter in gaming.

Agency: Mother Design
Role: ECD
Animation: Olga Povarchuk